Rightmove launches a BIG new ad campaign.
Rightmove is today launching a national marketing campaign that could upset the grammar police, as it reinvents the word ‘happy’ as a noun.
Inviting home-movers to “find your happy”, the campaign starts ahead of a new round of TV adverts to be screened early next month.
The creative draws on the fact that every home-mover looks for something to make them happy, whether that’s a shorter commute to work, more space, or a sea view.
The cross-platform campaign sees Rightmove appear on TV, outdoor advertising including bus shelters and branded London taxis (or at least, the few that aren’t already plastered with Zoopla’s adverts).
There will also be advertising on the London Underground plus online and mobile advertising, and PR and social media.
Iain Kennedy, head of marketing at Rightmove, said: “Our aim is for the campaign to resonate with people whatever they’re looking for, from first-time buyers and down-sizers to relocators and renters.
“For those actively house-hunting it could give them a glimpse into what the future holds when they find their happy, and for others it may inspire them to think about selling up and moving on.
“One of the things we often hear from agents when they conduct successful viewings is a buyer saying they think they could be happy living in that property, and so we hope our advertisers connect with the campaign and that they benefit from the buzz it creates with the home-moving public.”
Source: Property Industry Eye